Patricia Zhang

Disclaimer: i’m not associated with Coffee Meets Bagel. I’m a product designer whom is designed to enhance the matchmaking procedure on Coffee Meets Bagel.

Enter dating in 2016: a few swipes and electronic nods to one another. As someone who’s surrounded by adults whom predominately date via mobile apps, my mission is increase the experience that is dating certainly one of my personal favorite apps: Coffee Meets Bagel.

We are now living in a phenomenal ecosystem, y et we find ourselves increasingly consumed by work tradition. Trash cans filled with coffee cups certainly are a badge of pride and normalcy. Lunch breaks are changed with extra work sessions. We now have a desire that is innate find companionship, but we’re constrained by our growing duties.

Co-founders and siblings Arum, Dawoon, and Soo Kang started Coffee satisfies Bagel to remedy the busyness of every day life, providing an informal environment for individuals to hook up. Currently, the niche dating marketplace is respected at $2B, full of rivals like Tinder, Bumble, and Hinge. With a focus on elements such as for example training and occupation, Coffee Meets Bagel aims to create young experts together over a walk.

“Coffee matches Bagel, which includes raised $7.8 million in outside capital and has now significantly more than doubled its individual base since showing up on “Shark Tank” in January, areas itself as a substitute for the people sick and tired with over-sexualized times the siblings state are on other dating services. Alternatively it fixes up individuals up with matches that give attention to quality over quantity.”

Every trip to noon, male users get as much as 21 matches, also called “bagels”. Men may either decide to “pass” or “like”, then it is the turn that is female’s. Feminine users will get matches from men look at here that have currently “liked” them. When they hit “like” straight straight back, a match is made and either part may have a day to deliver an email ahead of the talk vanishes. Names are confidential until a match is established.

We utilized the following procedure to analyze Coffee Meets Bagel:

Usability Testing

I conducted guerrilla usability tests when you look at the Yerba Buena Garden and Metreon shopping area in bay area, California. To ascertain discomfort points, we developed a profile that is unique each individual, along side a listing of tasks:

• Improve preferences
• Look for a partner that is compatiblethis varied according to users’ preferences)
• Upon matching, start a conversation with a Bagel

I organized sticky notes to my results. Each color denotes a different sort of user, and every sticky represents a different pain point.