SEOUL (Reuters) – it absolutely was a Black for love in South Korea on Monday with lonely hearts trying to ease their pain by diving head first into bowls of noodles day.

Individuals consume Jajangmyeon, Chinese-style noodles topped by having a dense sauce of black colored bean paste, at a speed competition that is eating sponsored by an on-line business, for film seats at a movie theater in Seoul April 14, 2008. It absolutely was a Black for love in South Korea on Monday with lonely hearts trying to ease their pain by diving head first into bowls of noodles day. REUTERS/Lee Jae-Won

Individuals consume Jajangmyeon, Chinese-style noodles topped by having a dense sauce of black colored bean paste, at a speed competition that is eating sponsored by an on-line business, for movie seats at a film theater in Seoul April 14, 2008. It absolutely was a Black Day for love in Southern Korea on Monday with lonely hearts attempting to ease their discomfort by scuba diving mind first into dishes of noodles. REUTERS/Lee Jae-Won

Participants eat Jajangmyeon, Chinese-style noodles topped with a dense sauce of black colored bean paste, at a speed competition that is eating sponsored by an internet business, for film tickets at a film theater in Seoul April 14, 2008. It absolutely was a Black for love in South Korea on Monday with lonely hearts trying to ease their pain by diving head first into bowls of noodles day. REUTERS/Lee Jae-Won

Southern Korea celebrates Valentine’s Day, where custom that is local women provide presents to guys. It offers taken on an event that is popular in Japan but sweeping Asia known as White Day on March 14 when guys return the favor with gift suggestions for females.

But Ebony Day, on April 14, is just a South Korean initial. It really is marked by individuals who have maybe perhaps perhaps not discovered love dressing in dark tints and commiserating over dishes of black colored meals, because of the meal of preference being Chinese-style noodles topped with a sauce that is thick of bean paste.

“I experienced a time that is miserable Valentine’s Day, felt also lonelier on White Day and from now on I’m crying over a plate of black colored noodles,” said a young ladies who asked simply to be identified by her household title Na away from embarrassment.

“Things better be varied the following year.”

At universities around the world on Monday, pupils without meal times ordered black colored noodles, dined with other lonely hearts and looked for companionship.

Southern Korea marketers have actually hatched days that are special the 14th of every thirty days to produce a calendar laden up with love.

Some times have actually gained traction such as for instance Ebony Day, although some such as for example Green Day in August, whenever partners are designed to take in inexpensive alcohol that is available in green containers and stroll in the forests, have actually yet to attract most of a after.

Black Day occasions have actually snowballed, with a matchmaking that is major in 2010 supplying a night of rate dating where in actuality the meal of preference is sushi blackened by squid ink.

An online business for movie tickets sponsored a speed consuming competition of black colored noodles for people who bought solitary seats when it comes to latest have a glance at the link movies.

“It is depressing enough visiting the films by yourself,” said Shin Youn-joo of this business called Max film.

“We just wanted to distribute a small joy to the ‘with-outs’.”

Extra reporting by Jung Hee-jung and Lee Jiyeon; Editing by Nick Macfie