Is it possible to build an online dating app that prioritizes character over appearance? The team at Birdy, an innovative new matchmaking and relationship app, believes truly. In fact, they’ve constructed their entire companies across the idea that, when considering enchanting relations, compatibility is much more essential than look.

I recently spoke with Juliette Swann, the founder of Birdy, to discuss the inspiration behind Birdy as well as a few of the data styles they’ve observed among their customers. Here are a listing of the conversation.

Mark Travers: Most importantly, how exactly does a “no-photo” dating application work?

Juliette Swann: the online dating application functions letting our consumers in order to create an initial impact predicated on personality rather than appearance — generally permitting them to take a look at publication before also seeing the cover. This moves the focus about what actually does matter, like who we have been as you.

Juliette Swann, founder of Birdy

Whenever you install Birdy, you first capture our very own characteristics research, impressed by the Myers-Briggs kind indication (MBTI), to determine which with the 16 various character kinds you will be. These individuality type tell us about your interaction preferences, how you communicate with the planet, and how you collect and procedure suggestions in order to make decisions.

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Centered on your answers and all of our compatibility matching formula, the application will recommend people most abundant in compatible identity sort to you.

Further, you need to build a Story that displays who you really are without revealing that person. It’s what your potential fits see if you are suggested for them, and vice versa. If you prefer their unique “universe,” you can “heart” their Story of course, if they prefer your back, the software shows their photos and you can chat with them.

Travers: Why did you opt for the Myers-Briggs kind Inventory because the characteristics examination upon which to make your own coordinating formula?

Swann: The Myers-Briggs has transformed into the trusted character tests in the world today; NASA and Harvard businesses School used they, and additionally many bundle of money 100 providers. What’s more, it happens to be clear and understandable and gamify, and it also currently keeps a giant people of fans around the world.

Travers: with regards to enchanting relations, emotional data suggests that wild birds of a feather head with each other. So is this what you’re finding among customers who have been effectively paired on your own app?

Swann: there are some other scientific studies that suggest that opposites entice! At Birdy, we believe that the simple truth is at the center. There are lots of fundamental points where it really is useful to become lined up, instance telecommunications preferences, as well as others in which opposition can help you expand as someone plus the union, like your attitude toward lifetime.

Travers: How much cash for the inspiration behind Birdy are a reaction to — or simply a review of — everything you see to be a selfie-obsessed heritage?

Swann: It was clear to all of us from the beginning that we planned to complement consumers according to their own identity being compatible above anything. But it took you sometime to understand that the best way to truly accomplish that had been by transferring pictures to a secondary period. As a society, we nevertheless focus too-much on items that, ultimately, won’t have genuine affect the happiness and health of our relationships.

We don’t desire our people in order to connect exclusively for superficial causes then to appreciate later on it wasn’t sufficient. So we don’t want the users to miss on amazing experiences and relationships because anybody doesn’t match the current social standards of beauty, or what they’re familiar with.

We accept the necessity of physical appeal, but we additionally understand from studies that a person becomes more actually attractive to united states more we like them, and vice versa. We’re offering visitors the opportunity to develop their own first thoughts of each additional considering their particular identity versus images.

Travers: Preciselywhat are a few of the fascinating trends you’ve observed among your customers?

Swann: our very own principle appears to be normally popular with lady, considering that the individual base consists of 60% women, that is very uncommon for online dating programs. In addition, 70per cent of one’s users include introverts, basically about 20% larger than something observed in the typical inhabitants. Particularly, there is a majority of customers together with the INFJ individuality means, which is the rarest identity type out of the 16, present in just 1-2percent of this general inhabitants. INFJs are considered to get very intuitive, empathetic, and idealistic people that live-in a world of hidden definitions and possibilities. Obtained higher ethical standards and expectations, and value deeper, genuine relationships.

Travers: Last question, what’s the MBTI type?

Swann: i’m an ESFJ, referred to as “Swan” on Birdy and also the “Consul” on different internet sites. Swans are recognized for getting some private fulfillment from contentment of other individuals, and exactly what better method could there be to make folk (and consequently my self) happy than by locating all of them the love of their lifetime?